Experience

Full-time, CEO Management Trainee

Data Analyst, BI Team

Built BI systems and analytical frameworks to support decisions across marketing, product, and e-commerce.

• Built end-to-end BI dashboards and metric frameworks for paid media analysis, covering the full funnel from impression to click, add-to-cart, and payment, improving campaign monitoring, attribution, and review efficiency.
• Designed and implemented a workforce analytics solution using Python and Feishu OpenAPI, automating data collection, cleaning, and budget-vs-actual labor analysis to improve resource planning accuracy.
• Developed funnel analysis for cloud storage incentives, tracking exposure, claim, retention, and payment to identify conversion bottlenecks and support incentive strategy optimization.
• Built the data infrastructure for a new drone business from 0 to 1, covering serial-level logistics and activation tracking, revenue and attach-rate analysis, real-time sales monitoring, market exposure, and after-sales dashboards.

Advertising & Growth Analytics, Ads Team

Supported paid media growth through attribution analysis, campaign optimization, and reporting automation.

• Built monitoring and attribution frameworks for TikTok campaigns across creatives, audience segments, and budget allocation, helping increase ROI from 6 to 10+ and drive 290% revenue growth.
• Partnered with product, operations, and engineering teams to build the advertising funnel for the cloud storage app from scratch, defining conversion paths, tracking logic, budget allocation, and reporting structure.
• Led analytics support for Black Friday and Christmas campaigns by rebuilding the tracking framework and creating automated dashboards for daily monitoring, anomaly detection, and performance review.
• Standardized weekly reporting workflows and automated creator ad naming conventions, improving attribution consistency and reducing manual effort by 80%.

Internship, Investor Relations Specialist
Assisted in daily operations of Xiaomi’s Investor Relations Department.

• Assisted in producing a detailed comparative company research report on Transsion, where I analyzed complex issues related to the company’s financial performance and industry competition using data analysis.
• Developed comprehensive report and presentation materials focusing on the electric vehicle industry, encompassing an in-depth analysis of the primary product development cycles of leading companies in the electric vehicle sector.
• Tracked analyst expectations, quarterly performance, and operational status of various comparable companies. Contributed to the production of Xiaomi’s quarterly reports.